There is much to be said on this in latest boxing news following the Aaron Mckenna fight on Paramount Plus for a 160 pounds title.
This Saturday gone Aaron Mckenna of Ireland extended his unbeaten records but he basically had just fought Liam Smith from the UK as a tough opponent before that, his resume is shocking.
He even captured a title in the sport in the form of Mckenna on Saturday even. That is not the championship of the planet he has.
It is important for new audience to be aware of this.
Mckenna had boxed solid on Saturday night in Dublin, an entertaining fighter but limited to say the least, basic, not anything like the best fighter on the planet.
In a extremely weak middleweight division also.
Let that sink in.
Boxing is doing excellent in terms of new audience around the globe tuning into the sport again, more than anytime maybe since the 1980s of the era of Hagler, Hearns and Leonard.
The three Kings era in the sport.
Due to great fights and fighters taking on the best and competing in tough bouts against the best in the division, more regularly currently than in some time before that.
Mckenna has definitely a padded record at this point and to call him, like he and others did the champion of that division at 160 pounds, is unacceptable.
Take big fights this year like the all Japanese clash in the lighter divisions in Inoue Inoue vs Junto Nakatani.
Or the likes of American Terence Terence Crawford taking on Mexican star Canelo Alvarez last year even.
Or David Benavidez, a Mexican-American, taking on Mexican Gilberto Ramirez in the recent Cinco De Mayo fight earlier this year even.
These type of fights are further proof of the sport of boxing doing so great again in terms of huge popularity, there are many more.
Not the standard of fights on Saturday in terms of matchmaking and the lack of big names on the card, that is a rare thing in professional boxing at the moment.
Atypical and not the norm.
The fights had been solid in Dublin but not enough big names and toughly matched fights.
Boxing is doing great again because the consumer is getting the big fights they want to see in genuinely compelling fights that people know about.
Do not mix up the hype of a good production team and network and apt technological streaming capabilities like a big company like Paramount Plus, that streamed the fights last Saturday, streaming boxers not yet known to the main stream public, then calling one of those fights for the middleweight championship of the world, with actual legit title fights among the likes of the fighters named above from Japan, the US and Mexico and so on.
There is a big difference.
The consumer is smarter than a small handful think.
Jaron Boots Ennis has a padded record also in the US up until recently he had basically his very first tough fight as a pro.
This is rare these days in boxing as fighters get matched much tougher as the sport is doing great again, due to excellent competitive genuinely 50 – 50 fights been made.
That is the norm, these days.
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