Usyk, Dana White, Zuffa Boxing And TKO might be very close now to confirming soon something that will improve boxing even more.
At the end of the day Oleksandr Usyk is now the new King of boxing for us as the undisputed heavyweight champion of the world for many factors.
The main one being Terence Crawford has now retired and for us Usyk is now the top dog worldwide in the pound for pound rankings for now because of that.
The heavyweight champion of the world was once the greatest prize in all of sport and it can be again.
No question.
With the changes happening in the Muhammad Ali Act at the moment, new major companies in boxing and Zuffa Boxing already signing world champions like Jai Opetaia — big changes are happening in boxing right now.
There are reports on social media, though not confirmed, that next Dana White and Zuffa Boxing and TKO are about to sign Usyk to their new TKO and Zuffa Boxing brands in the sport.
That is massive news as he is the main fighter in boxing now in terms of what taking the sport to new levels can do.
He’s the heavyweight champion of the world and has never lost.
Here’s a look at the facts for us on why this can change the game if it happens:
Usyk is the current unified heavyweight champion (holding WBA, WBC, IBF belts), widely seen as the lineal/undisputed king of the division despite recent WBO stripping.
Signing the pound-for-pound top boxer would instantly give Zuffa Boxing elite credibility in a sport fragmented by multiple promoters and sanctioning bodies.
Dana White’s proven track record turning UFC into a global powerhouse could bring similar marketing, production, and mainstream appeal to boxing.
It would signal a major shift, with the biggest star potentially ditching traditional promoters for Zuffa’s fresh model focused on fighter-first deals and fewer “alphabet” titles.
Usyk’s involvement could accelerate Zuffa’s launch (debut event already set for January 2026), drawing huge PPV buys and media attention right out of the gate.As a crossover bridge between combat sports, it highlights White’s vision to unify or disrupt boxing’s chaotic structure, similar to UFC’s consolidation of MMA.
Usyk has recent ties to Turki Alalshikh (Zuffa co-partner), making a deal logistically smoother and potentially leading to high-profile fights like vs. Deontay Wilder under Zuffa.
It would validate Zuffa’s early signings (e.g., cruiserweight champ Jai Opetaia) by landing the sport’s marquee name, attracting more top fighters to follow.
Boxing fans and media describe it as “the biggest possible splash” or “a move nobody expects,” potentially shaking up the entire heavyweight landscape.
If finalized, it positions Zuffa as a serious rival to established promoters, forcing industry-wide changes in promotion, broadcasting, and fighter pay structures.
Alas, nothing is confirmed yet.
But let’s see what happens.
Zuffa Boxing’s first event in the sport with Paramount is tomorrow headlined by Callum Walsh.
