Dana White Looks To Change The Game In Boxing With Wild Number Of Boxer Signings

Boxing is in outstanding, polarizing times, superb times for the sport no less, and now, more big news is coming to the sport with major players involved.

Dana White has proven his ability in the professional fight game with the UFC and knows boxing well before his career with the UFC.

He has people in the middle East with him like Turki Alalshikh in the new TKO Boxing promotion, which is expected now, that White will sign a will 200 professional of boxers too shortly.

Based off the new Paramount streaming deal that the UFC and indeed boxing will use to show both sports on.

Wild but excellent news.

Dana White will also have some very powerful people behind the scenes ensuring TKO will be a success, in the sport of boxing, it is understood.

As will Turki Alalshikh in Saudi Arabia.

Dana White Looks To Change The Game In Boxing

Let’s look at some facts first up on this whole thing.

• Zuffa Boxing, TKO Group Holdings’ new professional boxing venture, was formed in March 2025 through a partnership between TKO, UFC, WWE, and Saudi Arabian entertainment conglomerate Sela.

• The promotion is led by UFC CEO Dana White and WWE President Nick Khan, in collaboration with Turki Alalshikh, chairman of Saudi Arabia’s General Entertainment Authority and president of the Saudi Boxing Federation, along with Sela CEO Dr. Rakan Alharthy.

• In September 2025, Zuffa Boxing secured a long-term media rights deal with Paramount Skydance Corp., making Paramount+ the exclusive streaming home for events in the U.S., Canada, and Latin America, starting January 2026.

• The agreement guarantees at least 12 boxing cards in 2026 on Paramount+, with potential simulcasts on CBS and plans to increase the number of events in future years — the deal is reportedly for five years.

• Dana White has stated that Zuffa Boxing aims to sign 400 to 450 professional boxers overall, with an initial target of over 200 signings to build a robust roster for the Paramount platform.

• The venture draws from the original Zuffa LLC model that transformed UFC from a $2 million acquisition in 2001 into a global powerhouse, applying similar promotional strategies to boxing.

• Zuffa Boxing complements TKO’s existing $7.7 billion, seven-year UFC media rights deal with Paramount announced in August 2025, positioning Paramount as a central hub for both UFC and boxing content.

• White envisions events featuring up-and-coming talent alongside major stars, likened to 1990s Tuesday Night Boxing on USA Network, to grow accessibility and redefine boxing consumption for millions of fans.

• The promotion plans to manage standard boxing cards for a fee while collaborating on high-profile super fights, such as the Canelo Alvarez-Terence Crawford bout recently on Netflix, with potential future crossovers to Paramount.

• Zuffa Boxing proposes enhancements to the Muhammad Ali Boxing Reform Act of 2000, offering fighters a choice between traditional protections or a new “bet on me” framework under White’s oversight, aimed at streamlining the business without altering core reforms.

Alas, there are a lot of moving parts in all of the above but overall a great thing, and a great time, for professional and world championship boxing.

TKO can and will succeed, despite those claiming it is trying to manipulate the Ali act in a negative manner.

All laws need updating from time to time as they simply go out of date for current industry and market trends of given times, without changing their constitution and core values and aspects of course.

There is no place for evil in the law, in business or in life or society. Simple.

Overall, tere will be more money for fighters in boxing than ever before shortly which is a great thing.

Nothing will jeopardize the fundamental principles in the Ali act.

Boxing needs to be brought to new levels and the industry needs to be standardized to create more consistency of schedules for sponsors and corporations.

Boxing will be made great again.

That is what we will do.

Don’t worry about the likes of Al Haymon, Oscar De La Hoya or Bob Arum complaining about TKO and DAZN.

They don’t matter.

TKO and DAZN are the present and the future of the sport and are far more powerful than Haymon and Arum ever were.

Len Blavatnik, the owner of streaming titan DAZN will also have far more powerful men behind the scenes giving DAZN the thumbs up than Dana White, Eddie Hearn and Turki Alalshikh all combined soon enough, rest assured.

So will the great nation and rising country of Saudi Arabia.

Sure, DAZN made some mistakes in the beginning, particularly with the tech glitches and down time but that largely being fixed now.

DAZN is the home of boxing in many ways but Paramount and TKO have also brought a new dimension of broadcasting too.

Just look at all the old HBO Boxing people like Max Kellerman and Jim Lampley that are now back in boxing as well because of TKO as well.

These are all great things.

Boxing is and will be made great again.

That is what must be done and that is what we will do.