Zuffa Boxing is part of the new TKO Boxing that will promote Canelo Alvarez vs Terence Crawford and some subtle but big things are happening.
Lead by Dana White and Turki Alalshikh.
For years, Dana White the head of the UFC said he would get into boxing to promote it properly.
They say be careful what you wish for, next week, he gets that wish on the grandest stage of all.
In Las Vegas for Canelo vs Crawford live on Netflix, the world’s biggest streaming company — at the Allegiant stadium outdoors in an American stadium.
The likes of the WWE have been helping to push and promote the fight but now the UFC themselves, the world’s most valuable sports league, are as well.
UFC Start Rolling Out Heavy Things In Boxing
Not many have noticed this but the new Zuffa Boxing account on the X platform now has upped things and added in the official UFC logo on their handle:
A brand new account above but notice the attention to detail there above.
It has gone unnoticed by most for now, but the above is their new official account with UFC branding and logos. Take notes.
The heavy hitters are here now in boxing.
It is a new channel but the UFC are now really looking to crank up the heat for this event and for boxing as a whole, by the above, clearly.
At the same time, Netflix have opened new official sports accounts as well and using boxing and the Canelo vs Crawford fight as their centre piece sport for them, as well.
There is no confirmation just yet but it is thought there is a great chance of Paramount Plus shortly as well getting into showing boxing through their new $7.7 billion deal for boxing.
Tune in soon.
