Boxing has been growing all the time as a sport over the last year and a half in particular.
Going back to the Tyson Fury vs Deontay Wilder rematch in February of 2020, boxing was at an all-time high without YouTubers and so forth.
Enter YouTubers more and more since the whole world situation.
It has given rise to legitimate professional boxing matches taking place on their undercard.
Case in point this past weekend.
Everyone makes mistakes and it appears even the great Freddie Roach called one wrong on Saturday:
Paul for his part has been less than gracious in his reply to heralded boxing trainer Roach:
Paul has really gone down the bad guy route which appears to be working for him. For now.
Similar to how some other boxers of the past, he is building himself as someone people want to see lose.
All the while, more and more will tune in and buy his fights.
Time will tell what effect, if any, this will have on the sport before the end of 2021.