David Haye had an argument with his old nemesis Dereck Chisora this past weekend surrounding a possible fight between Chisora and Haye-promoted Joe Joyce. Haye’s making sure he has the last laugh, so to speak.

Haye’s always been a good salesman and a witty boxer in fairness to the chappy from London.

But whoever put together this short compilation and reply to Chisora at the weekend dseserves a tip of the old cap:

Perhaps up there for some of the most sublime banter from a professional fighter in 2018 so far. A great bit of promotion to be fair.

Well played, Haye.

On a serious note, the fight between Haye’s charge Joyce and Chisora looks destined to happen this year – with both fighters bringing the popular on social media Haye into it.

Cleverly as part of the story line.

Boxing in many ways these days is almost like a Shakespearean play, where everyone involved, including the boxers, promoters and some others, have their part to play it would seem.

Expect Haye to leverage his fame more and more as he dips into the world of boxing promotion over the coming years to help get his own fighters’ names out there more.

First thing’s first for him however – a rematch with Tony Bellew on May 5th at the O2 Arena.