One boxing promoter from Europe appears to be building a loyal following among fight fans for his candid sense of humor.

Kalle Sauerland of Sauerland Promotions has been involved in boxing for a while now.

But since his co-founding of the World Boxing Super Series with Richard Schaefer in 2016, he seems to have adopted a new persona among fight fans for his “Jack The Lad” type enjoyment and banter.

Never one to take himself too seriously, it seems recently at least that he’s been getting some huge reaction on Twitter over the past few weeks since he’s essentially engaged everyone and everyone with an admirable (in a good way) not giving a f***, care-free attitude.

The World Boxing Super Series has been going well for boxing fans too so far, so perhaps Sauerland has plenty of reason to be enjoying himself to be fair.

Entertaining and winning over boxing fans is something notoriously hard to do, but that’s what he’s doing at the moment with light-heart posts such as this – in an often overly over the top politically-correct world at the moment:

In reference to:

On a serious boxing note the biggest fight of his World Boxing Super Series tournament so far is just around the corner.

George Groves and Chris Eubank Jr will duke it out in the semi-final of the tournament in early 2018 in a bout that could be one of the most explosive the division has seen in a while.

Keep it up, Kalle.

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