Terence Crawford’s brand has taken a hit after meeting with Ukrainian President Volodymyr Zelenskyy. Why is this political gesture causing backlash?
Zelenskyy is maybe public enemy number one in America and around the globe after so much of other governments giving him so many huge sums of money in recent times.
One of the sport’s recent best fighters pound for pound Terence Bud Crawford met him in Ukraine and people are lashing out at Bud all around the globe.
Some notes on this;
- Crawford gifted a puppy named Freya to Zelenskyy in Kyiv
- Meeting was meant as a gesture of solidarity
- But it sparked backlash due to divisive Ukraine politics
- Zelenskyy is viewed negatively by many factions
- Photo-op came amid scrutiny on Ukraine foreign aid
- Supportive gesture alienated part of Crawford’s fanbase
- Athletes wading into geopolitics often face blowback
- His brand was quiet and fan-friendly, now it’s political
- Coverage shifted from boxing to political fallout
Bud Crawford needs to distance himself from a loser like that, clearly.
Bud is retired from the sport and the sport is popular again, in America around the globe.
Because of avoiding unsavory characters such as the above.
Rest assured.
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