The Usyk Rico Pyramids of Giza is a big marketing opportunity for the sport purely based on where it is.
It is an iconic destination in the globe as well as a place with a lot of history and it sits in a big country as well.
Not really known for big boxing or live sports events.
Usyk is in a mismatch fight with Rico and the fight is terrible but the card is solid but however the event itself can reach out to new audience for boxing, here’s why — and some background info for those new to boxing as well:
- Egypt has a population of over 110 million.
- Boxing is governed in Egypt by the Egyptian Boxing Federation.
- The Cairo International Stadium seats 75,000.
- DAZN is available in over 200 countries and territories.
- GLORY Kickboxing has held events in China, USA, and Europe.
- Verhoeven has over 13 million Instagram followers.
- Egypt’s time zone is UTC+2, favorable for European prime time.
- Tourism accounts for approximately 12 percent of Egypt’s GDP.
- The Pyramids receive about 14.7 million visitors annually.
- Cairo has hosted professional boxing cards at Cairo Stadium Indoor Halls.
Rico has a big following from the world of kickboxing and combat sports and the crossover nature of the fight will bring more new people to boxing as well.
Further proof of how many MMA, UFC and now even kickboxers all want to go to professional boxing at the moment.
With boxing by far the biggest sport and only continuing to thrive in the time ahead.
The Usyk Rico live atmosphere on the night should be different as well — expect a spectacle at least in the main event.
And, a solid undercard with much better fights than the mismatch main event.
