The BBC appear to be playing their cards right for now and if they know what’s good for them, they will continue to so.
The BBC’s fortunes can change very quickly otherwise. Instantly.
Alas, professional boxing at long last is back on the BBC after more than a twenty year hiatus.
The card tonight is being shown by BOXXER in the UK and some good fights so far.
One very unique thing that we haven’t seen maybe ever in boxing — is a fighter walking to the ring with his young child — it seems to have been very well received:
Well done Gradus Kraus.
As the sport is now shown again to a mass audience that is a class act thing to do for the family audience in the UK and Europe as well.
Once again, casting the net to the most audience and eyeballs possible to continue to expand the sport.
Reduce the age of the demographics and again grow the professional boxing’s appeal with large corporations with more family friendly content.
The caveat is though, look, it is a contact sport and professional boxing does have moments where the athletes sometimes go off the walls at press conference and so forth.
That’s boxing.
But there’s a balance and it is good to see more young adults 18 to 30 in that much sought after demographic now watching boxing for the first time in the US, UK and all over the East and West now.
On the above — if you didn’t know about the boxer — some facts:
That was Gradus Kraus, an undefeated Dutch boxer (now 10-0, 9 KOs) — making his dramatic ring walk entrance with his young daughter at the #TheWorldAwaits boxing event at the Copper Box Arena in London a short time ago.
Fight result: Kraus won the co-main event by TKO in the 2nd round against Boris Crighton — finishing him with a nasty body shot in a dominant performance.
Josh Padley also won in round 2 in the UK a short time ago here.
