The game has been changed once again today with the coming together of two major international corporations for professional boxing.
The result is just more boxing and better fights and a bigger sport.
As between all the companies and new governments coming to boxing — the sport will be shown combined across all online to the masses.
Once again.
Champion again.
Once more.
One more time.
That’s it then.
Boxing will live ever and never die.
Here’s the facts of the news today from Ben Shalom’s Boxxer, the BBC (BBC 2) and DAZN a short time ago:
- Global + free combo — DAZN streams worldwide (outside UK) while BBC airs free-to-air in UK/Ireland, giving British boxing rare dual massive reach.
- Rare BBC prime-time slot — Only the third pro boxing event in prime-time on linear BBC TV in over 20 years.
- Smart non-exclusive model — Boxxer keeps BBC free exposure + adds DAZN global rights, unlike exclusive deals from other promoters.
- High-stakes women’s headliner — Unbeaten Brits Francesca Hennessy vs Ellie Bouttell in a WBC bantamweight final eliminator + Silver title on the line.
- Main event upgrade — Original Azim vs Lemos fight canceled due to double injuries, elevating this big women’s clash.
- Rising star showcase — 21-year-old Hennessy (daughter of promoter Mick) returns to BBC after beating ex-world champ Bytyqi.
- Women’s boxing spotlight — Prime-time free-to-air world-level women’s eliminator boosts visibility in a male-dominated sport.
- Young talent pipeline — Co-main features explosive 9-0 Gradus Kraus (8 KOs) making major UK debut.
- 2026 momentum — Kicks off Boxxer’s planned monthly BBC shows in 2026 with strong international streaming backup.
- Accessibility win — Combines free domestic access with global streaming to grow boxing’s audience beyond paywalls.
Unreal. What a day.
Today was another good day.
Success is here again. Boxing holds all the keys.
Boxing is control as a sport and is in control of its reality and destiny.
Congrats all on who is involved.
Special day for the sport today.
Europe is being made great again and this has happened from the UK — they deserve credit on this.
For the international huge and major implications it has for professional sport worldwide.
Everyone wants to be a part of boxing’s success but not everyone can.
The fans are the real winners.
More fans than ever for boxing last year and this year — the brand and audience continues to prosper, get bigger and aggressively expand.
More aggression in the time ahead.
Here is more on what this means for the sport of boxing earlier from Shalom and others.
