A proper look into the financial details and drill down into the facts and numbers of the approximate amount of billions boxing has already got.
Big country governments and powerful corporations continue to flood into boxing around the world into boxing now awash with cash they are putting in.
This is happening in both the East and the West.
The latest $500 million reportedly over five years from Paramount Plus to stage 12 cards a year in boxing with Zuffa is only the latest.
Let’s add it all up though. This is impressive for boxing but much more on the way:
Boxing has received major cash injections from streaming platforms in recent years (roughly 2018–2026+), with a big new addition in 2026 from Paramount’s deal with Zuffa Boxing.
DAZN
- US launch (2018): $1 billion investment focused on boxing.
- Eight-year, $1 billion Matchroom Boxing deal (2018, for US events; later expanded).
- Canelo Álvarez five-year deal: at least $365 million (2018). DAZN’s boxing commitments form a big chunk of its overall sports rights (exceeding $9–10 billion globally in recent years).
Netflix Event-driven entry (no huge disclosed rights packages):
- Jake Paul vs. Mike Tyson (2024): record viewership and sub growth.
- Canelo Álvarez vs. Terence Crawford (2025): 41M+ global viewers. Investment likely in the hundreds of millions for production/purses across events.
Amazon Prime Video
- Multi-year Premier Boxing Champions (PBC) deal (starting 2024): PPV events and series. Financials undisclosed, likely hundreds of millions over the term.
Paramount (New 2026 Addition)
- Long-term media rights deal with Zuffa Boxing (announced 2025, starting January 2026): $100 million per year for 12 fight cards annually, over 5 years. This totals $500 million in rights value for Zuffa Boxing events on Paramount+ (exclusive in US, Canada, Latin America; potential CBS simulcasts).
Total Estimate
Confirmed boxing-focused investments from these streamers (led by DAZN’s billions, plus Netflix/Amazon’s event spending, and now Paramount’s $500 million Zuffa deal) add up to roughly $3.5–4.5 billion in direct rights, launches, and contracts since ~2018.
DAZN remains the biggest historical driver, but the Paramount/Zuffa infusion marks a fresh surge for the sport in 2026 onward.
These figures are approximate from public reports, as exact breakdowns aren’t always separated from broader sports spending.
It might be safe to assume that boxing in recent years has received in the region of $4 billion in investment from the East more and more.
And still a bit in the West as well.
This will kick in this year with more better fights.
Let that sink in.
Netflix have continued to invest in the sport also this week with Tyson Fury.
