The new Paramount Plus boxing introduction video from Max Kellerman here is something that is setting the standard for what is ahead in the sport.
Many streaming companies are in boxing now and the production from all of them is top notch but that from Kellerman was reminiscent of the HBO days in boxing.
The days that built the careers of the likes of Floyd Mayweather, Bernard Hopkins, Arturo Gatti and many others.
That story telling element that transcends boxing and all sport when done right in combination with the big fights being put on between the best boxers in the world at the highest level of the sport.
World championship professional boxing.
HBO Days Of Boxing already Coming Back To The Sport
It is maybe incomparable to any sport when done right and when the fights that fans genuinely want to see, are made, on a regular basis.
Coupled with that kind of story telling and production value, technology, technical ingenuity, innovation, creative smarts and good timing, makes boxing hard to beat when it is on form.
The problem has been doing this consistently but that will no longer be a problem this year due to the sheer amount of fights and massive networks and large countries involved.
Boxing will never change who it is as a sport on the inside, its time tested fundamentals, rich history and core values and traditions remain and boxing is still the same at its core.
The only difference is its return to the masses in consumption levels from a huge mass audience expanding both in the East and West combined when you add up all the new companies, platforms, governments and places top flight boxing is now, and will be shown to more in the time ahead during the year of 2026 and beyond.
If they can get that type of HBO type production value like the above done right with say a quality world heavyweight title fight involving Usyk against someone challenging for him
Boxing is still the same traditional sport it always has been.
It always will be.
That fact will never change.
The only thing is now is that it is doing this in a more tech savvy, marketing leading way during the new tech and new AI boom happening around the world at the moment.
