Press conferences are great for the sport of boxing, they market fights and get the word out there about them.
But they are not everything.
Particularly in today’s fast moving times where the news cycle and connected world we live in is so far and the turn around times for live professional events from time of announcement to fight night is so slim.
It can be only a few weeks needed now to build a fight and promote a fight before it happens now due to online.
The press conference can still be big hits where antics or fights or good quotes happen but mostly the fighters and social media, websites and YouTube
and other platforms does all the work now in terms of the biggest news and marketing bits for fights.
The press conferences and interviewing fighters are becoming less and less relevant now in the era of citizen journalism that digital media and the web now
operates in.
Why Some Fighters Win the Press Conference and Lose the Fight
The fights can as well sell themselves and when you see what you think is one fighter getting the better of another at a presser, sometimes they lose the fight
because they have put too much energy into the build up and not into the real training for the fight.
They can just be a distraction to the fight and it is impressive when fighters sometimes tune out the noise and focus on their training.
Offline is the new online for professional boxers in this area sometimes too.
It is what happens on fight night that counts at the end of the day.
That’s the best boxing nostalgia there is to create — great fights and knockouts.
