A look at where the Amari Jones nickname The Reaper originated from ahead of an acid test for him in boxing.
Jones is on the cusp of a world title shot if he wins by all accounts this Friday night in the US.
The nickname he has as not your run in the mill boxing nicknames. Many are wondering where it comes from.
Here’s what we know:
- Nickname: The Reaper is used by IBF and Golden Boy for his fights basically
- Style reason: High knockout rate with 14 of 16 wins by stoppage
- Promotional use: Featured on all Golden Boy fight posters
- Arias fight: Corner stopped bout between rounds 4 and 5
- Branding: Golden Boy labels him also as an undefeated knockout artist
- Oakland roots: West Oakland background highlighted with nickname
- Media adoption: News outlets use The Reaper
- Spectators use: Adopted across social media promos
- Persona: Matches aggressive finishing reputation
- Marketability: Name drives must watch fighter pushÂ
As you can see, there is a host of reasons why it has stuck with him but it appears to us at least to stem from Oakland in terms of its genesis.
Some nicknames stick and this one has — he can hit a bit.
He will need that power on Friday night — Amari Jones is in for a fight here.
