A new earnings report claims Inoue vs Nakatani 1 million buys in Japan for their boxing match, going way further than initial numbers.
At first they kept it safe just saying it smashed the 500,000 buys mark and became the biggest selling pay per view in combat sports history in Japan.
But a new earnings report for the company involved in putting on the event is claiming more than one million buys.
Many places on social media are claiming this but let’s look at what revenue it generated if in fact that number is accurate that is going around at the moment:
- PPV buys: Over 1,000,000
- PPV price Japan: 6,050 yen advance / 7,150 yen same-day
- PPV revenue at 1,000,000 buys:
- At 6,050 yen: 6,050,000,000 yen
- At 7,150 yen: 7,150,000,000 yen
- At 6,050 yen → $40.3M USD
- At 7,150 yen → $47.7M USD
- Gate revenue: $32 million USD
- Combined PPV + Gate: $72.3M to $79.7M USD
- Total event revenue claimed: ∼10 billion yen
- 10 billion yen converted: $66.7M USD
- New Japanese combat sports records:
- Highest revenue in Japanese combat sports history, passing 5 billion yen
That’s a lot of cash earned for the event if in fact the one million buys on pay per view is confirmed shortly.
A couple of things are very clear though.
Pay per view is alive and well and booming in boxing and far from dead despite streaming company claims and so on.
Only for the right event at the correct price point though.
Also Japanese events charge a little more for PPV the day of event vs buying earlier, a little different from how their events work.
The event was so big it was also a success in the US among boxing people in America, it was an international success.
It also shows if you lower the PPV price a bit way more buys can come but the profitablity and consumer happiness balance is a thin one.
The event in Inoue vs Nakatani was around $38 converted to Yen which is a lot less than some events in the US.
We believe $49.99 for boxing pay per views in America is the perfect price moving forward based on a lot of original research recently.
The gate did $32 million for Inoue vs Nakatani which is the 4th all time gate history in boxing worldwide.
For two little guys to do the above numbers in Tokyo proves boxing is back and in the East the sport is flourishing.
As well as in America and worldwide.
