Paul went viral and still is.
The sometimes pro boxer and often professional boxing promoter at MVP Promotions had some of his most viral stuff ever online.
During the half time Super Bowl show this is blowing up at the moment worldwide:
Over 41.3 million views on the X platform alone at the time of this article.
Some of the eruption response here online:
A wave on controversy is flooding into Paul, the internet and boxing due to Paul now being a boxer and a boxing promoter with the above.
A tidal wave. The numbers are insane in America and worldwide with the interest.
More eyeballs on a boxer and boxing again.
For those not familiar with the above situation in the US, and why this is such big news worldwide, some background:
Jake Paul’s Super Bowl comments (Feb 8, 2026):
- Urged fans to boycott Bad Bunny’s halftime show.
- Called him a “fake American citizen” who “publicly hates America”.
- Posted on X: urged turning it off to hit NFL viewership.
Why the controversy (especially for non-US viewers):
- Bad Bunny is Puerto Rican → born in a U.S. territory = full U.S. citizen by birth (U.S. passport, etc.).
- Calling him “fake American” seen as ignorant/disrespectful to Puerto Rican identity.
- Jake lives in Puerto Rico himself (tax benefits) → called hypocritical.
- Logan Paul (his brother) publicly disagreed, saying “Puerto Ricans are Americans”.
- Touched U.S. debates on citizenship, immigration, culture, and “American” identity.
All in all, Jake Paul is no stranger to controversy and he has leveraged his ability to control it to become a successful boxing promoter already.
