There has been a notable change in tact a bit from how the UFC and Dana White usually go about things in combat sports with the UFC to boxing.
Usually it is all guns blazing and steam rolling everything and everyone in the way, to make the UFC as good as possible, as quickly as possible.
In recent years though if you look at how Zuffa Boxing was formed, and TKO by Turki Alalshikh and Dana White of the UFC, it was much more quiet.
More stealthy, though.
UFC’s Subtle New Empire: Zuffa Boxing’s Quiet Rise Under Dana White’s Iron Fist
Take the Zuffa Boxing Instagram account.
We’ve been tracking it in recent months on Instagram and its gone from a few thousand followers to well over 150,000 plus followers now as we near December 2025.
This was largely achieved from their first big event, Canelo vs Crawford last September.
Zuffa Boing is a quiet but powerful brand and it shows the level of research, attention to detail and testing the market the UFC have gone to before getting fully into boxing through previously just Fight Pass.
Soon enough though, it’s surely all guns blazing time, surely.
Here’s how UFC can bring more corporate sponsors to boxing as well.
