Canelo Alvarez vs Terence Crawford on Netflix proved to be a massive knockout win in all ways a boxing event and fight could be.
Really though.
The promotion of it was high level but Terence Crawford stepped in there on the night where it counted in the boxing ring and literally made the impossible possible.
He went from super-welterweight all the way up to super-middleweight to defeat Canelo Alvarez and become pound for pound King of boxing.
And one of the very best boxers that ever lived, ever.
The Success Of Canelo vs Crawford On Netflix Lays The Model For TKO
The event did so well it is thought there could have been around 200 to 250 million streams on Netflix.
That doesn’t take into account all the stuff for pirated streams as well, it could very well have nearly been watched by half a billion people around the world.
TKO Boxing and Zuffa Boxing as new kid’s on the block in boxing can use this as a foundation to study and use going forward in everything they do.
They literally could not have hit the ground better with their first major event as the above.
The good and the bad, learn from and use it all, iterate, improve, repeat, crush it and conquer.
Again and again and again.
Forever.
The hustle never ends.
TKO and Zuffa Boxing can be a breath of fresh air as new players in the sport and will be a success.
On a Canelo note, here’s why boxing and Mexico will miss him when he’s gone.

