It wasn’t long ago that the UFC was at the New York stock exchange and brushing shoulders with the corporate titans of America and worldwide.
This was built however on Dana White, the UFC President many years ago, cutting a small TV deal with Spike TV in an alley on the back of a napkin (he didn’t have a pen and paper at the time).
Giving away time buy slots for free basically to get the Ultimate Fighter on TV at the time.
Fast forward to 2025 and TV has now moved more or less fully to online consumption by now.
Corporate Crossover Cash: TKO’s Zuffa Boxing Can Woo Fortune 500 Sponsors from UFC Playbook
There’s no reason why the new TKO Boxing and Zuffa Boxing cannot do similar corporate and commercial things in a more professionalized, improved, professional boxing sport and industry.
Bringing over some sponsors from the UFC to boxing events would be great obviously for the events but hopefully boxers can still have their own sponsors or at least a combination of them and whatever way it works with TKO’s and Zuffa’s.
What’s more, the UFC already have the model they can go to sponsors with and what’s more, things have come a long way from the alley now for the first big Ultimate Fighter show.
They have a near eight billion dollar Paramount streaming deal to start into soon for both the UFC and boxing.
Let that sink in.
Here’s a mighty friend and secret weapon the UFC will have soon in boxing.
