Everyone talks about TKO being lead by Turki Alalshikh in the East and Dana White of the UFC in the West but there is much more.
Much more than that going on.
Both on the peripheral surface, behind the scenes and in the near future.
The main thing people forget about is how good story tellers and sports marketers the WWE wrestling organization, is, was, and always will be,
They part own the UFC and were involved in the push of the Canelo Alvarez vs Terence Crawford recent mega event on Netflix.
A Mighty Friend And Secret Weapon The UFC, Zuffa Boxing and TKO Have To Be Quick Success In Boxing
The UFC went from merger mayhem in recent years to having the WWE now a part of the team, and will be, from here on in.
They can and must use them in building TKO and Zuffa Boxing as well, in all big boxing events moving forward.
Put on the best fights and market them with the full marketing machine available and the sport will continue to get more and more new fans and keep going to new levels.
Soon though, we think boxing will go to the absolute stars, the sky is the limit soon enough.
Here is how the UFC can learn from their early success in big time boxing already.
