We’ve had big crossover fights before in boxing with Mayweather vs McGregor and other big events like Mayweather vs Pacquiao but this goes further than that.
It represents two athletes from the new, younger generation, massive brands in America and the UK, colliding in the most random heavyweight professional boxing match that no one actually thought would happen.
What’s more, it does so on a major streaming platform unlike the above events — live on Netflix.
Why Jake Paul vs Anthony Joshua Represents A Paradigm Shift In Sport
That’s a big difference why by professional boxing is the number one sport been carried by the world’s biggest commercial streaming corporation and they are doing so now with two cultural titans in both the West and the East.
People forget as well Joshua has some fans in Africa and much of Africa is now online now in recent years and have smart phones, this is a very different, very significant thing not just for boxing but for all of worldwide professional sport.
Cutting edge, unprecedent stuff in many ways for new markets and new media.
The fight itself will surely end in a knockout one way or another.
Expect the internet, and the planet, to go into meltdown in a combustion of online activity come fight night.
Ahead of the fight, odds have come way down for Jake Paul already to beat Joshua.
