Broader Boxing Implications for the Sweet Science Of Jake Paul vs Anthony Joshua

Breaking the rules on occasion is a good thing and that’s how industries change, frequently, for the better.

That chainsaw mentality of cutting down old rubbish in products, whether sports or otherwise, comes part and parcel with the changing times boxing is in like all professional sport is at the moment.

The era of streaming, online and digital media is not only here to stay, it is the main media now, is new media, and is expanding rapidly daily.

But with Jake Paul vs Anthony Joshua Netflix must still continue to honor boxing’s traditions, its craft, its sweet science, its noble art, its rich history of champions and its universal routines that have been tried and tested over the decades.

Broader Boxing Implications for the Sweet Science Of Jake Paul vs Anthony Joshua

It will of course do great for the company, guaranteed, with a huge amount of new Netflix, boxing can guarantee that.

Netflix of course will expand the sport and make boxing a load of money at the same time, that’s great.

Here’s the deal though.

It can’t be at the cost of diluting the boxing product entirely into a non sporting one all together, boxing’s values have and will always be the same and will never change.

Boxing’s purity must be protected from a sporting context in the marketing of this event and thereafter, very important.

Controversy, notoriety and infamy are all great things and they sell, but the sport always has to come first before them.

Ahead of the bout odds have come way down for Jake Paul in recent days.