A look at why this fight is bigger than boxing itself and goes outside the sport for many reasons into mainstream sports fans.
Jake Paul and Anthony Joshua are huge names in America and the UK and worldwide and with young people around the world as well.
For that reason, the event is unique in itself.
It brings in new young people to the sport and reduces the age in demographics.
MVP is the promotional company Jake Paul owns who will promote the event as a co promotion we understand.
Some facts.
MVP: Paul-Joshua Becomes Career-Defining Legend
Most Valuable Promotions branded it “the biggest fight ever made.”
MVP claims this surpasses Mayweather-Pacquiao in cultural impact.
The company invested $20 million in promotion alone.
MVP produced a 10-part Netflix docuseries on the buildup.
They secured sponsorships from Prime, Netflix, and Walmart.
MVP’s stock valuation tripled on the announcement.
The promotion includes global press tours in 12 cities.
MVP created custom belts worth $1 million each.
They promised the biggest walkout productions in history.
Win or lose, MVP positions this as their legacy achievement.
It very well could be the biggest boxing event of the modern era ever made in terms of social media and online.
Up there anyway.
Mayweather vs McGregor was crazy as well though.
They got the Paul vs Joshua deal done quick in the end.
