Jake Paul pulled the proverbial rabbit out of his hat in recent days with the biggest event outside of Canelo vs Terence Crawford of the year for professional boxing.
He went from fighting small Gervonta Davis in a type of hybrid fight to actually fighting a real professional heavyweight fight against a former heavyweight champion in Anthony Joshua.
He can’t lose in many ways.
Why?
well, a few brief facts.
He is getting well paid.
Only a month worth of training and promoting the event given the fact it was announced November 17th and happens December 19th.
No one thinks he will win so the pressure is off.
Jake Paul Is In A Win-Win Situation Against Anthony Joshua
Even if he gets knocked out and it goes a few rounds, he can come back and fight again.
His promotional company and his fighters he promotes will get huge profile again on a mega Netflix event.
He is very young by professional boxing standards these days where even small weight fighters like Pacquiao are now even competing at near 47 for legit world titles at the highest level, professional boxing.
So a knockout loss is nothing and he can fight on if he wishes.
His profile will only continue to grow, as will his brand.
Ultimately, the fight achieves this in the UK and the US that no other fight in boxing can.

