Why TKO/Zuffa Boxing crushed Canelo vs. Crawford: UFC’s 24-year promo dominance + Saudi billions + Netflix global reach = the new undisputed kings of combat sports.
The UFC have been around for a bit now.
Dana White is part of the new TKO Boxing league that is associated with Zuffa Boxing as well.
Some have questioned how they will do and questioned why they are trying to alter the Muhammad Ali act.
The fact is they have a tried and tested history of being more than great fight promoters in the UFC in the sport of MMA (mixed martial arts).
So this isn’t just some average fight promoter rocking up into professional boxing.
These are the best fight promoters in the entire world, by far.
They already started promoting professional boxing on the UFC Fight Pass app but now after Canelo vs Crawford recently on Netflix, the event was a huge success, Dana White, the UFC President, was the lead promoter of that event.
The event was a massive sporting and commercial hit and they have shown already, that he, the UFC, Turki Alalshikh and elements of the WWE who even helped promote Canelo vs Crawford (there is some overlap of the owners of the UFC and WWE as well now) — they have shown themselves more than capable.
10 Reasons Why The UFC Are Not Some Average Boxing Promoter
Let’s look at some facts, moreover.
- UFC = 24-year undisputed kings of fight promotion (turned dying MMA into $12B empire).
- Saudi billions (Turki Alalshikh/PIF) = unlimited purse money, zero risk.
- Zuffa Boxing officially launched with this superfight.
- 70k sold-out Allegiant Stadium + UFC-level production.
- Netflix global stream (no PPV) = 100M+ households.
- $100M+ fighter paydays that normal promoters can’t touch.
- Same-weekend UFC + WWE cross-promotion festival.
- UFC’s mega-event playbook (Embedded, sponsors, gates) copied perfectly.
- Direct Alalshikh control = best vs best, no politics.
- More superfights & TV deals already locked — this is the new boxing empire.
UFC history + Saudi cash + Netflix = game over for old-school promoters.
Read that again.
Simple equation.
The main part of that equation though is fights.
It is all about the fights.
The best fighting the best and the biggest events in boxing — that combination will win.
Here’s a shoulder program as well the UFC might be able to bring to boxing.
