Boxing doesn’t need 6-month hype anymore. With Netflix, social media, and built-in audiences — Joshua vs Jake Paul sold itself in under 30 days — proof the sport now runs at internet speed.
Anthony Joshua vs Jake Paul is the proof of this and hard evidence, yet again, not that we needed it.
Obviously.
So, the major heavyweight bout next month on December 19th was announced by Netflix on November 17th 2025.
The turn around times to get events promoted and to the consumer are now shorter than ever.
Let’s look at the facts.
Why Boxing’s Mega-Fights Now Sell in 30 Days Flat
Jake Paul’s phone post = 5 million views in 6 hours.
Netflix pushes the fight to 270 million homes instantly.
Both fighters already have 40+ million combined followers.
No PPV price tag = zero sales friction, just click and watch.
TikTok + YouTube vlogs do the press tour for free, 24/7.
Streaming money hits promoters’ accounts in days, not months.
X and Reddit argue the fight for them; memes are the new billboards.
Last-minute opponent swaps are now normal (Davis out, AJ in).
Sponsors chase impressions, not TV ratings – deals close in a week. Casual fans decide in 48 hours, not after 12 press conferences.
The above are ten facts on that’s just it is.
That’s just the way it’s got to be moving forward for boxing, moreover.
Due to the sport needing more big fights on a more consistent, faster basis, fights that are big events happening every month.
Major events that is that go outside of just boxing and professional sport, to the masses.
These need to be happening every month to continue to aggressively expand the professional boxing product and the world championship professional boxing product, within that macro environment, proportionately, at the same time.
This type of marketing activity can lead to boxing maybe soon being shown to the masses to rights holders on a free model more frequently.
To elevate the sport to huge global audiences again based on rights fees, but online and so on.
