Canelo Alvarez vs Terence Crawford is one of those rare times where professional boxing goes outside of the sport and into the world’s attention.
That is something that has been happening more and more in recent times however.
As boxing rightfully returns to its rightful place in the pantheon of all sport.
At the very top of the mountain of them all for us.
10 Reasons Why Canelo vs Crawford Is Bigger Than Boxing
Ahead of the super fight on September 13th in Las Vegas, here’s why for us we think the event is bigger than the sport itself:
Netflix’s 300M Reach: Free streaming to 300M users makes it a global event like the Super Bowl.
TKO’s Boxing Launch: TKO’s debut expands its UFC/WWE empire with merchandise and games.
UFC/WWE Tie-In: Links to WWE and UFC events boost sales during Independence Day.
Saudi Entertainment Push: Riyadh Season funds it, lifting Saudi’s global image.
Undercard Talent: Nine fights spotlight future stars for long-term revenue.
Tech Streaming Boost: AI commentary and VR enhance the viewing experience.
No-PPV Revolution: Free access shifts revenue to subscriptions, shaking up boxing.
Cultural Pride Clash: Canelo vs. Crawford honors Mexican-American legacies.
Fan Tech Engagement: Live polls and YouTube tie-ins create interactive fun.
TKO’s Big Vision: Plans for 12 cards cement TKO’s combat sports leadership.
Going into the fight some are underestimating Terence Crawford but that is not how boxing and professional sport always works.
Conventional logic and common place wisdom, and probability, is often proved wrong in professional world championship boxing.
That’s why so many flock to the big fights still in today’s times.
September 13th is one of those times once more.
