Last Friday’s Garcia vs Romero and Haney vs Ramirez Fatal Fury card in NY is just about out of the system of boxing at this point, thankfully.
Big fights were on the card at Times Square but for boxing fans, the action in the boxing ring did not deliver on the night.
A rare, unusual thing these days for boxing, to be fair to the entire sport worldwide.
On the Sunday though, Naoya Inoue of Japan was involved in modern day gladiator epic where he got dropped and got up to TKO defeat his opponent Ramon Cardenas.
The event by promoted by Top Rank and Bob Arum, cost a fraction of the event on the Friday in New York’s Time Square.
And delivered far more high quality action in the squared circle.
That tells you a lot how boxing, the business of boxing, promoting, and simply what fans want in boxing, works.
The customer is always right.
If you don’t like that mentality and you’re in boxing, tough. You won’t change boxing and you are urinating into the wind if you try, rest assured. Trust us.
Boxing rolls how boxing rolls and sure, it is the wild wild West, that’s a good thing.
That said, TKO Boxing and continued huge commercial investment into boxing by large blue chip companies such as Netflix, Amazon, DAZN, Fox Australia, Sky Sports, ESPN and more, know this too.
They are happy to do this as they know boxing is the hype and fight game.
Fights must be hyped but also crucially must deliver action in the boxing ring after they are hyped.
That’s how boxing has, should, will, and always will work — just better now.
TKO can add more structure to boxing and performance bonus’ and more commercial players to the industry on a more international basis this year.