Australian female boxing sensation Ebanie Bridges has been on some roll in growing her profile this year.
In uncertain times, Bridges has single handedly promoted herself and women’s boxing, in many ways, to a new level to the casual sport market.
Ultimately, that is what will grow any sport in today’s times.
Boxing is no different.
It has been reported that she is now open to fighting a YouTuber which, in some ways, could not only help her, but, depending on how famous the opponent is, would also grow women’s boxing.
An opportunity and niche seems to be there once it is done with the appropriate respect for boxing as a sport.
That balance is key.
Time will tell what happens, or who, if anyone, seizes the opportunity to make it happen.