In recent days promoter of Canelo Alvarez, Oscar De La Hoya announced on Twitter that he was sending Eric Gomez of Golden Boy to meet the promoter of Gennady Golovkin, Tom Loeffler and instructed him to begin talks about a trilogy between the two fighters.

It appears that those early talks have not gone too well so far:

While the fight is surely still the biggest fight out there for either guy in terms of money and interest from fans, it appears that every time they try to make the fight there is simply so much hassle that both guys at this stage just might not be bothered with it anymore.

There comes a point in business where one or another party simply lose interest if things get difficult or drag on for too long and become no longer interesting or simply boring.

Business doesn’t have to be difficult and can be very easy and in boxing terms it’s quite simple — if two fighters want a fight bad enough the people around them inevitably make the fight happen.

As for what is next for Golovkin and Canelo there’s a whole host of options really — including fights with the likes of Demetrius Andrade, Danny Jacobs and Billy Joe Saunders.

Canelo fought up at super-middleweight in his last bout just gone against Rocky Fielding last December but one would expect him to come back down to his usual weight class of middleweight (160lbs) next up.