Roc Nation appear to be making moves in the boxing world once again with a new extension deal confirmed a short time ago with one of China’s best fighters.
China has long been a market that has tried to be cracked by various Western promoters due to it’s sheer size and reach.
Today, Jay Z and Roc Nation have continued their attempt in doing so.
CSI Sports’ 24/7 live sports channel, FIGHT SPORTS, has extended its media rights to Zhang Zhilei – the Undefeated World Ranked Heavyweight, 19-0, 15KOs, WBO Oriental Heavyweight Champion, former Olympic Super Heavyweight Silver Medalist and potential future Heavyweight Champion.
The long term agreement was reached between CSI Sports (parent of FIGHT SPORTS) and Jaz’s Roc Nation (Zhang Zhilei’s Promoter).
CSI Sports co-CEOs Richard and Craig Miele added: “We are very pleased to be working with Dino Duva and the rest of the Roc Nation executive team to make Zhang Zhilei a world renowned household name and support his aspiration to become the future Heavyweight World Champion. Through our expanded distribution of our 24/7 linear network, social media growth and digital support, we are confident his exposure will grow exponentially as he rises through the ranks of the Heavyweight division.”
Dino Duva of Roc Nation commented: “On behalf of Roc Nation Sports, we are very pleased and excited to team up with CSI to help broaden the Asian broadcast and media exposure for Zhang Zhilei, who very soon will be the most talked about new star on the world heavyweight boxing scene. Zhang’s goal is an historic one- to become the first ever World Professional Heavyweight Champion from China, and we are very happy that CSI will be involved with us on this journey.”
FIGHT SPORTS network reaches over Forty (40) countries with over 200+ carriage agreements within only 6 years from launch and broadcasts HBO Championship Boxing along with weekly LIVE premium World Championships featuring World Champions and local Champions in each region. FIGHT SPORTS’ significant investments in programming have recently expanded beyond weekly LIVE premium World Championship events to local Championship events in Boxing and Kickboxing in Singapore, Hong Kong, Thailand with plans to expand throughout Europe.