Deontay Wilder tells Anthony Joshua what he has to do in an ultimatum message if he wants to have a massive heavyweight showdown in 2018.

As most things in boxing, when negotiating big fights it comes down to one thing.

Money.

The old saying “bull**** talks money walks” tends to ring through when a perceived “A-Side” is negotiating with a perceived “B-Side.”

The latter term referring to who is understood to be worth more in a fight compared to the other.

Anthony Joshua is a man in demand at the moment and his handlers are currently trying to work out a 65-35 deal in favor of Joshua to fight WBO heavyweight champion Joseph Parker next year.

However for a unification with WBC heavyweight champion Deontay Wilder, the American wants substantially more than the above financial split.

Speaking to ESPN, Wilder said:

“I’m saying this is a 50-50 fight and that’s how it is. In the rematch, then we can talk about 60-40 splits or whatever.”

Wilder’s representatives have claimed that staging the fight in Vegas could generate more than a stadium event in the UK for the contest.

While site fees and low taxation in Nevada might make this feasible, an enhanced ticket pricing strategy would be the main thing this writer would suspect they are hinting at.

For out-and-out star power though, it’s hard to compare the two at this point to be fair – Joshua being the more global name of the two without doubt.