The new Anthony Joshua Lynx video appears to attempt to convey the now social media and connected world we live in.

A world where messages and electronic communication is embedded into the very fabric of society.

Ask anyone what’s the first thing they do when they wake up and the last thing they do before they go to sleep, and it will probably involve checking the internet in some capacity.

Heavyweight champion Joshua is well shielded from this by the looks of things in terms of who operates his social media for him.

A lot of boxers on fight week like to cut out all distractions as they focus on the brutal task that lays ahead of them, often retreating into their own worlds to quiet the mind ahead of an incredibly difficult task for any human.

Joshua doesn’t appear to be that type of character, however. A more chilled type of boxer who seems to leave switching on to fight day itself.

Pressure, online abuse and the like come part and parcel with anyone in the public eye these days, as Joshua knows and has attempted to show this in this new Anthony Joshua Lynx video released today:

Forget about labels ✖ #FindYourMagic @lynx #ambassador

A post shared by Anthony Joshua (@anthony_joshua) on

No doubt Joshua will be looking to find his magic in the form of his right and left fists this Saturday night against late replacement Carlos Takam.

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