Love him or hate him, you cannot deny Shannon Briggs is not a character. Boxing like all professional sports, needs characters.
Some how and some way 44 year old Shannon ‘The Cannon’ Briggs has talked his way into a crack at a version of a heavyweight title in the near future against Lucas ‘Big Daddy’ Browne.
The WBA (World Boxing Organisation) ‘regular’ heavyweight strap will be on the line when the pair meet in the ring.
For the best part of the last year or so, Shannon Briggs has spent a lot of his time self-promoting (quite brilliantly to his credit) and calling out UK heavyweight David Haye.
He might not have gotten the fight he wanted just yet against Haye, but this social media campaign has got him out there and in front of people.
In one of his latest Instagram posts Briggs portrays a more serious side to his tone on social media, mentioning how people called him crazy and a fool, while at the same time as he’s done for a lot of this year – built up some online buzz with truly excellent video editing here (hat tip to the Briggs video editor on this one, nice work):
#iTsTheChamp & it’s official. @lucasbigdaddybrowne vs #TheChizzamp for the heavyweight title. The boxing pundits somewhere mad ??? Dirty Geezers’s hate’n mad because Chizzy back at his shenanigans about to win the title again. They said I’ll never get a shot at the title, and they said I was fool. That I’m crazy. That I’m a joke. ??? I’m about to punish this meatball and show why I’m here ??? Look at me Champ!!! #LOOKATMECHAMP #LETSGOCHAMP #LETSGOCHAMP I’m about to make history and become heavyweight champion in three different decades. This might get me in the Hall of Fame ?????????? cHaMp??? #TheyCantStopMeChamp no more starting over. I’m getting the belt and I’m keeping it for eternity!!! At the least 249 years #LETSGOCHAMP #LETSGOCHAMPACTIVATED #BROWNEMUSTFALL #LGC @bbcnews @skysports @cbssports @spiketv @joerogan @tmz_tv @worldstar @mtvnews @sciencedaily shout to everybody to everyone that wanted to give up but you dug down got grounded and found your way. You the Champ for that. #LETSGOCHAMP @barclayscenter @msgnetworks #theheavyweightasylum @theheavyweightfactory
A video posted by Shannon Briggs (@cannon_briggs) on Nov 6, 2016 at 9:50am PST
News on where and when the Briggs vs Browne fight will take place is expected to come in the next few weeks.