There has been a notable change in tact a bit from how the UFC and Dana White usually go about things in combat sports with the UFC to boxing. Usually it is all guns blazing and steam rolling everything and everyone in the way, to make the UFC as good as possible, as quickly as […]

It wasn’t long ago that the UFC was at the New York stock exchange and brushing shoulders with the corporate titans of America and worldwide. This was built however on Dana White, the UFC President many years ago, cutting a small TV deal with Spike TV in an alley on the back of a napkin

Everyone talks about TKO being lead by Turki Alalshikh in the East and Dana White of the UFC in the West but there is much more. Much more than that going on. Both on the peripheral surface, behind the scenes and in the near future. The main thing people forget about is how good story

UFC is a cutting edge tech and media organization that has helped market MMA from nothing to their own brand being worth over twenty billion dollars today. Now that the UFC through Fight Pass, TKO and Zuffa Boxing are in boxing, they can and surely will bring this ethos to the sweet science. All the

Canelo Alvarez vs Terence Crawford on Netflix proved to be a massive knockout win in all ways a boxing event and fight could be. Really though. The promotion of it was high level but Terence Crawford stepped in there on the night where it counted in the boxing ring and literally made the impossible possible.

Boxing has always produced great characters over the years as well as some of the most fearless, ferocious, hitman-like men at the same time. Professional boxing maybe has one of the richest history’s of any sport and as the sport returns to its rightful place soon near the top of the pile of all worldwide

Sports brands have dipped in and dipped out of boxing over the years and sponsored individual athletes but there is potential for much more ahead for boxing. As the sport finally gets more professional soon, with proper large corporations and less small companies and snake oil salesmen in boxing in the time ahead, and more