Is the Teofimo Lopez vs Rolly Romero PPV overpriced at $80? We argue why dropping the price to $50 would actually generate more total revenue for the event.
Their is a correct price point at the right number that sees revenues actually increase and much more buys occur.
That Nakatani vs Inoue fight earlier this year in Japan cost a little over 54 US dollars converting to Yen and did huge numbers, all time record numbers as an event.
80 bucks for Lopez vs Rolly Romero on Saturday too much, consider this;
- A lower price point of $50 would attract more casual viewers who are hesitant to drop $80 on one card.
- The main event lacks the massive mainstream names needed to justify the premium price tag.
- The undercard is not deep enough with recognizable names to convince fans it’s worth the splurge.
- Lowering the price would increase buy rates, potentially surpassing the revenue generated at $80.
- Boxing has saturated the market with expensive PPVs, causing fan fatigue and resistance to high prices.
- At $50, the event becomes an impulse buy rather than a carefully considered investment for fans.
- More buys at a lower price also expose Teofimo and Rolly to a wider, new audience.
- The $80 price point is a relic of a time when PPVs were rarer and featured more superstar names.
- International markets already get this event cheaper, making the American price seem even more unfair.
- History shows that boxing events with friendlier pricing often outperform expensive ones in total revenue.
Again, Inoue vs Nakatani earlier this year set the all time combat sports PPV revenue in Japan beyond just boxing.
For MMA and former PRIDE MMA events also, at around 54 bucks, it had a better undercard also.
The main event is excellent this Saturday night though in Rolly vs Teo, that is the thing people are tuning in for.
Here is a look at an estimate for the Rolly Romero vs Teofimo Lopez purse on Saturday.
Here is the info on that Romero vs Lopez undercard actually as it happens.
Here is the Romero vs Lopez time of fight in many major cities around the planet.
Roll on.
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