The Role of Social Media in Building 2026 Stars

With the decline of TikTok, Snapchat and Bluesky at the moment opportunity for boxers on social media is now in resurgent Facebook, Instagram, X and elsewhere.

YouTube is in the process of being reformed and made better at the moment, and will be much better in 2026, and will remain a good place for boxing and get better.

But we are seeing search engines, Google News, new players in the East and West, trusted boxing sites, Facebook, Instagram, Reddit and X as some of the main players for boxers and fans on social media.

There is opportunity and pitfalls as always in building big stars in boxing on all these platforms.

The boxers themselves have to be informed of these by either their management or promoters and there is an onus on them as well to be up to date on terms and conditions and changes that happen on all these platforms regularly.

The Role of Social Media in Building 2026 Stars

Training footage is a good one for boxers to upload and doesn’t take long, considering they spend most of their time in the gym.

As well as uploading sparring footage, hitting the bag, on the pads with trainers working on combinations, or if they are lifting a very large amount of weight in the gym.

If they are sparring big names in the gym that is always good for them to build their profile there and of course fight weeks and fight nights are the best for them, with knockout highlight reels from platforms or interesting things that happened in the fight being good for building fighters.

Ultimately winning in the ring is the best way to build a fighter, winning is everything but even if they lose in a good fight — that is alright too — as long as they give a good account of themselves.

The undefeated ‘0’ is not the be all and end all anymore in boxing and fighters can comeback after a loss if they are in a good fight.

Of course as well telling the fighters’ stories and backgrounds with good interviews from reporters and platforms is good as well as documentaries on them and fighter profile and shoulder programming content supplementary to the build up to fight weeks and so on.

Social media directly for boxers conversing with fans and even their rivals on conversation on the X platform in particular tends to get huge responses in boxing.

The likes of Teofimo Lopez and Shakur Stevenson at the moment are always at it with one another on social media ahead of their big fight on January 31st.