Jake Paul and Anthony Joshua contest a professional heavyweight bout shortly which has captured world headlines since announcement thus far.
Sure, they did a press conference and both have done some social media posts here and there, but they don’t really need to sell the fight/event at all. It is an event in the eyes of most but a professional sporting one nonetheless.
What it is doing more than anything again is proving one definitive thing that is now happening in live time in professional boxing.
Fights do not need big turnaround times anymore to sell them and bring them to market to the consumer internationally in all countries.
Jake Paul and Anthony Joshua don’t need to sell the fight
Professional big time boxing is an international sport and product more than any other on this planet, now, buzz gathers online via social media, websites, YouTube and so on a lot quicker than it does in person offline at traditional press conferences.
There is still a place for the live in person press conference but they are becoming less and less important, or relevant, as time goes on.
Obviously the live event on the night itself will always be huge but even fight week live event promotions like workouts and pressers on fight week are showing now to be more than enough to let people know about a fight.
Look at that first Chris Eubank Jr vs Conor Benn stadium UK fight earlier this year.
Literally it was not until fight night itself an hour before the fight that drove all the viewers to watching online with Eubank senior turned up on fight night at the last minute which drove sports and boxing fans wild.
Fights don’t need much selling anymore, if they are compelling and competitive between the best fighting the best, or prospects fighting other undefeated prospects, or some sort of novelty to them like Paul vs Joshua, that’s more than enough.
On Joshua, who now may in fact fight Tyson Fury next year as well.
