Influencer cards in professional boxing continue to sell out in different places around the world and let us try to learn why, when they are done right, they work.
Influencer cards continue to see the fan base in boxing get younger for the first time since the 80s which is a game changer for sponsors and advertisers and major corporations and governments investing in professional boxing.
This coupled with a regular schedule is seeing some of the influencer promoters like KSI and Jake Paul pulling the lime light away from the traditional promoters like the Hearns, Warrens and others.
So much so, it was Jake Paul who was the first to bring the biggest streaming company on Earth to boxing in the form of Netflix.
Now they are properly in boxing.
KSI in the UK has got the likes of the BBC, one of the major news networks in the world, talking about boxing again on their online site and on TV, and to the point of other promoters like BOXXER now getting a new broadcast deal to show boxing on BBC again.
Misfits Boxing Mania: How Influencer Cards are Stealing the Spotlight from Traditional Promoters
Some of the influencer cards are getting big names from the world of mixed martial arts and the UFC to come to fight in boxing, this is evoking a big interest in fan bases from the sport of MMA into boxing, which traditional promoters have missed a step with.
The shows themselves appear to be tailored more to the younger demographic with younger musicians and more in tune with younger people of today’s times often times.
Moreover, the influencer cards obviously have big social media followings and big websites themselves behind them, ready built already, along with things like big YouTube channels.
This all helps drive instant numbers online which is the main platform for all boxing, professional sport and pretty much everything these days.
Influencer cards as well sometimes are over shorter round durations which leads to more explosive fights and more explosive viewing for fans.
Overall, these influencer cards are more fast off the ground when it comes to social and digital media, from social media to websites to streaming platforms, they are native to these people promoting and competing on these cards.
Which gives them an edge over older promoters as they have grown up with these technologies and are simply quicker off the mark than the traditional promoters in their use and how to take advantage of them faster.
