With great power comes great responsibility and leading star fighters can set a better example for rising stars in boxing on using social media.
Social media and online media, digital media and the internet in general continue to take off and grow as the world’s number one form of media now.
Sure, print newspapers, radio and TV are still there but every year, maybe every month at most now, they continue to get swallowed by the internet which is now the number
one media and news platform for the masses in all countries around the world.
Online media revenue continues to grow as well and continues to take sales and revenue away from TV and internet radio and newspaper advertising revenue as well, all the time.
With that, within that rather, social media is one of the main platforms on the internet of course.
What Rising Boxing Stars Can Learn From Social Media
Facebook still by far the biggest and the likes of X, Instagram, Snapchat, TikTok and others after that.
It is a useful and highly effective tool for professional sports people but there are pros and cons.
In boxing, fights sometimes can be negotiated it appears in the public domain between well known household name fighters.
Teofimo Lopez and Shakur Stevenson lately comes to mind on this.
But it is important that rising stars realize that is not often the best idea and sometimes fights can be scuppered for a variety of reasons due to this.
Miscommunication between fighters and their teams can occur because of this with info lost in the haze of heated back and forth verbal jousts on social media against one another.
Often times there is a lot of bull crap on social media as well that young boxers should be aware of.
Many fake influencers do not in fact often own any of the Ferraris or Rolex watches that they show on social media, they might be borrowed or even rented for the day in some instances.
There is lots of noise on social media simply designed to distract, nothing more, as well.
The likes of Gervonta Davis and others often come off social media before big fights or when they are getting serious about training as well.
That is often a wise thing to do, don’t spend too much time on it.
Rising stars should focus on their training and use social media as a tool in their marketing tool belt, along with their teams advising them on this at the same time.
Lots of opportunities to use it well, use the platforms that work well for you best.
