A savage dawn of reckoning for unscrupulous individuals in America is happening at the moment. Same with boxing PPV price points.
Pay per view of course is not dead. Far from it. Alive and well.
Only last weekend in Japan a fight between two tiny men did an all-time record pay per view new record, in 2026, for combat sports in Naoya Inoue vs Junto Nakatani.
Over 500,000 people in Japan alone bought the fight. Here’s what it cost people in Japan in Yen converted to US dollar cost:
Inoue vs Nakatani PPV – Japan Pricing
- Platform: Lemino PPV in Japan, DAZN worldwide
- Advance purchase price: ¥6,050
- Same-day purchase price: ¥7,150
- USD conversion using May 2026 rate of 1 JPY = $0.0064:
- Advance: $38.72
- Same-day: $45.76
- Outside Japan: DAZN subscription, not standalone PPV — $19.99/mo with 12-month plan or $29.99 month-to-month
So, now let’s look at David Benavidez vs Gilberto Ramirez on the same weekend in Vegas.
PBC charged a shocking $80 for that on pay per view. Sometimes this can go as hgh as $90 depending on HD and type of pay per view adds on selected.
That’s double what fights are costing in Japan.
DAZN in the UK are doing pay per views for £24.99 in British pounds which works out at today’s conversion rate in dollars as:
$34.
Once again, American boxing fans with some providers are paying well over double that.
Nearly treble that with HD addons for selected PPV purchases on big fights.
What’s more, DAZN themselves sometimes for the same PPV charge American boxing fans $59.99 for the same event in the UK they are basically charging UK fans half that price ($34) — almost.
For the exact same product and card.
That is way more then adjusting for inflation and cost of living in the US.
That is way more than the added competition for US sports of NBA, NFL, MLB and NHL in the US.
That is something that there is now a continued backlash in boxing to in the market that they cannot stop.
Boxing fans, you the consumer, are moving to alternate streams more and more in the US.
The above is why.
The math is simple.
The only way this can be fixed in the US is by charging the correct pricing point on pay per view only for the big fights (not over saturating the market with too many PPVs in boxing in the US — as there is enough sports in the US already) of:
$49.99
Otherwise, people like PBC and Top Rank and Matchroom Boxing USA will all continue to become more and more irrelevant in the US market more rapidly than they already are.
Literally every day now.
