Netflix and boxing won again this week.
Another big win for boxing has come. The biggest streaming company on Earth have again gone all in on boxing.
They have committed to showing the Mayweather Pacman 2 big rematch fight on Netflix this coming September.
Another huge event and fight in the sport.
But this is just the latest in a long series of success and wins for both Netflix and boxing.
It all goes back to originally Jake Paul bringing Netflix to the sport in recent times for the Mike Tyson fight but things have really snowballed now and gone to new levels.
Genuine high profile professional boxing matches, undercards, prospects and contenders have also benefitted from many cards since.
Not forgetting the outstanding Canelo Alvarez vs Terence Crawford super fight success only last September in Las Vegas.
There is a reason Netflix are the largest commercial streaming company and corporation in the world. They know what sells and that’s why they do as well as a company as they do and on the stock exchange and so on.
Boxing sells and it does so much more outside of the sport of boxing these days.
It is no longer a niche sport and is back in the big time already now with major companies such as BBC in the UK and others all back in boxing, as well as Sky Sports in the UK launching new investment in the sport.
In the US and Latin America you have ESPN Fights Nights, ESPN Deportes, DAZN, Paramount Plus, Pro Box, Amazon Prime Video and many others showing boxing as well.
There are many new players in the East showing boxing all the time as well and Netflix of course see all this. As well as all the new subscribers to their platform that boxing keeps bringing.
Not to mention, not only that, all the great brand awareness and brand activation for the company the sport of boxing has done for them.
There’s much more on the way this year.
This year is the big one for boxing in its comeback and will be in safe hands after that from there on in.
Netflix and boxing — upwards and onwards.
