Yes there’s a new $100 million per year (half a billion over five years) reportedly been issued to Zuffa Boxing from Paramount Plus but there’s more.
Much more.
That is only a tiny amount of money being invested in the sport of boxing overall at the moment.
When you consider everything else going on all over the world at the moment from everywhere.
The truth is the number is much more worldwide.
But the UFC themselves are worth nearly $100 billion or so some people think at the moment.
Here’s why the above is just the beginning from them for boxing:
TKO Group Holdings (UFC/WWE parent) owns 40% of Zuffa → they can directly invest or allocate resources from their massive combat sports empire if they choose.
Extra $10M+ annual management fee from the partnership → separate cash flow paid to TKO just for running operations, boosting overall firepower.
Huge event hosting & sponsorship revenue potential → especially from premium international locations, generating independent funds for big purses.
Long-term growth focus over quick profits → structured to absorb early investments in talent and events, like UFC’s model.
TKO synergies & shared ecosystem → leverages UFC/Paramount infrastructure to slash costs, freeing up money for fighter signings and bonuses.
Boxing clearly is doing well again right now.
But there is much more happening all the time.
Big fights is what drives this all.
Roll on Zuffa Boxing 2 this weekend here’s the fight times for this Sunday’s boxing.
