The Sky Sports hype job theory in pro boxing was actually proven many times over the years when you look at it.
Sky, a network in the UK and Europe with an outstanding marketing machine behind them, were very good at telling stories of fighters
but sometimes maybe too good at it.
One former director at the company at a conference even conceded one time the company had the ability to make an ordinary boxer seem more than ordinary and get him into big fights by simply hyping him up with their powerful marketing machine.
This had a devastating effect on some careers like Audley Harrison, David Price, and others who never made it to world title level and really Sky at the time were building them as world beaters.
How to Know When a Prospect Is Being Overhyped
Good guy Price, but that happened and there were many more as well over the years.
Professional boxing is the hype business in some ways of course but not at the expect at rushing a prospect along to a big fight too soon if he doesn’t have the experience at world title level or if he’s not good enough to be getting the marketing that they are doing for him in the first place.
It creates a false sense of where a fighter is at to the consumer who is tuning in as well.
Ultimately letting the fan down on fight night when a boxer has been ‘overhyped’.
Some defeats are wins for fighters, while others are over hyped to begin with.
