Sports brands have dipped in and dipped out of boxing over the years and sponsored individual athletes but there is potential for much more ahead for boxing.
As the sport finally gets more professional soon, with proper large corporations and less small companies and snake oil salesmen in boxing in the time ahead, and more governments look into investing in professional boxing, the next step is more uniformity in commercial sponsorship and advertising.
Nike and Reebok of the big sports brands have been kind of trash and not great in recent years, if fighters want to use them sure, do, but as a sport we can do bigger and better.
The world’s biggest brands will be flocking soon enough again to advertise in professional boxing directly and indirectly in event and online.
McDonalds, the big brands in the Middle East, the Emirates, Coca Cola, Toyota, Mercedes, Ferrari and more.
They are just a quick few but there’s hundreds more of large corporations of course.
Not just in national sponsorships or national advertisement buys in specific countries, on a worldwide ad buy and sponsorship activation level.
Why Adidas Are A Perfect Brand Fit As A Major New Sponsor In Boxing
But to get those kind of direct ad buys where these major corporations roll out sponsorship and direct ad buys from a worldwide perspective in both the East the West, as in, McDonalds not just dealing with McDonalds USA or their agencies in that country, but dealing direct with the brand — no agencies — and their senior HQ teams only — in their worldwide HQ’s of all these brands — where they buy the sponsorship in boxing at event or online in a worldwide basis — boxing must go much bigger soon.
It will too.
From a sports perspective, the good one and the big one for us that boxing will look to acquire and onboard will of course be Adidas.
Not long ago, they did an excellent commercial that was more story telling, with a boxer as their lead ambassador in the advert, Muhammad Ali.
It was called ‘Impossible is nothing.’ If you watch it on YouTube it is still a very powerful message, and ad, that went outside of just boxing and sport at the time, such was its success.
Out of all sports boxing inspires the rest like no other and Ali was leading a pack of world renowned athletes jogging with Adidas using his famous saying, the great man — Muhammad Ali.
Soon Adidas will know boxing will once again be back where it was worldwide, near the top of all professional sport that is, and the opportunity for them will be there.
This level of commercialization is necessary for the future development of the sport at the highest level (pro boxing) to continue to attract and bring in the new government and commercial investment into the sport to continue to make the best and biggest fights and events in the sport on an ongoing basis, consistently.
