Jake Paul vs Anthony Joshua is one of those rare times in boxing, and sport, that some sort of a cultural phenomenon can occur for society.
People in the West and the East have heard of both of them, many times people who don’t even watch sport from the young generation know of them.
Older people even too.
Jake Paul of course is a promoter himself with MVP Promotions and Matchroom, and Netflix also involved on December 19th, will see things take off shortly.
How Jake Paul vs Anthony Joshua Is Tracking Already To Smash The Internet
Here’s a quick run of how it is looking at the moment for a big event.
- Paul handles the majority of promotional responsibilities oh his side.
- Netflix has produced multiple behind-the-scenes series.
- Paul’s social media posts regularly exceed ten million views.
- Joshua has limited his media appearances during the buildup, making his posts bigger when he does post.
- Paul’s team created custom merchandise lines for the event.
- The fight trailer broke Netflix combat-sports viewership records.
This blend of build up and promotion will see people looking forward to watching some sort of fight at heavyweight at least come December 19th.
Ahead of the fight sports books have cut odds on Jake Paul to win in recent days transparently here.
