Anthony Joshua vs Jake Paul represents the peak of a generation of the younger generations in some ways, or at least gets near it.
The era of social media and influencer boxing is really coming full steam ahead now.
Maybe it isn’t the peak of this generation, actually, maybe it is just the beginning of it in another way.
Basically, it is going to fry the internet come December 19th and cook the internet up good.
Things are going to get really crazy.
Very well.
True madness.
Good enough of for them.
20,000 people bought tickets in under 7 minutes for this fight to watch it live on the night.
People want to see the fight, let’s look at what it represents in the big picture.
Joshua vs Paul: Traditional Boxing vs New Media
Joshua won super-heavyweight gold at London 2012.
Paul has over 20 million YouTube subscribers.
Olympic pedigree meets 4 billion career video views.
Joshua represented Great Britain at the highest level.
Paul’s Disney Channel background vs Joshua’s world titles.
Gold medalist with 28 pro fights vs 11-1 influencer.
Joshua fought for his country, Paul fought NBA players.
The clash symbolizes traditional boxing vs new media.
Joshua’s amateur record was 40-1 before turning pro.
This becomes the ultimate “real vs fake” boxer debate.
Traditional boxing vs new media is maybe the best way to describe it.
Joshua uses new media well, as well, so this is going to get lots of new fans and audience expansion again for boxing.
Boxing wins.
Again.
