Influencer boxing is on the rise at the moment started really by Jake Paul.
It has been for some time, which is great, the commercial demographic and audience has expanded for the professional boxing product and sport because of this.
Great.
However, legit world title boxing and legit professional boxing between fighters with other organizations can do better to work with these influencers.
KSI’S Misfits in the UK and Europe doesn’t really do much joint promotions from what we can see.
How Boxing Can Take Advantage Of Influencer Boxing Better
He does an excellent job with the events and some good scraps have been on them, but if the likes of Hearn, Warren, Ben Shalom, Dana White, Turki Alalshkih and others can work with him more, and match their fighters against his, better use of these influencer cards can be made.
What’s more, as well, is this would benefit too the traditional promoters and their fighters as well, by giving them increased profile from the younger audience now starting to tune into boxing more.
In both the East and the West.
It is a win-win for all involved.
That said, some of these cards might be better off kept separate too not to dilute what professional boxing is entirely as a product, strategically, only where good genuinely compelling even match ups can be made.
