Jake Paul is a massive name with young people in America and at 28 he’s being able to tap into the new younger demographic in the US market.
Firstly with his YouTube and entertainment days and now, bringing that over into the world of professional sport.
Paul’s MVP Promotions company continues to put on a number of successful boxing events for a new company in the sport in recent years.
Speaking at the official press conference Paul said of the next generation:
“Kids need someone to look up to. We’re in a system where you go to school, do the same thing, and create cookie-cutter people who aren’t inspired to chase dreams or do what they want. That makes people unhappy and think it’s impossible. Adults often have ruts—habits and thought patterns they can’t change. With kids, you can have a bigger impact; they can change more easily and set themselves up for future success. A lot of it comes from not having a role model or someone to look up to as a kid. I wish I had that, so now I feel I need to do that for others.”
If boxing stayed still and just had old people as its fans it would have died years ago.
Now because of DAZN, Amazon Prime Video, Fox, Sky Sports, ESPN, lots of influencers like Paul and others, boxing has gotten more technologically advanced as a sport.
While improving its offerings in streaming and putting on more and more big fights that people want to see.
Bringing in not only the new younger audience to the sport, growing the product and the sport, but bringing in fans from other sports as well (young and old).
In general, call this an unfair generalization if you will, but old people are useless as they are closer to death and being corpses than anyone.
In product terms, their use has expired long before the shelf life of younger people.
Boxing like all professional sport is a product and young people are the future.
Jake Paul speaks with some distinction above.
Look, he needs to get put in there with someone dangerous next up but overall he has brought many new and many younger fans to boxing.
Anything that doesn’t have young people in it, any sport or industry, would die.
The 18 to 49 demographic will always be valuable in professional sport inventory in all aspects.
If a sport is not grown, there is no sport, no fans or anything.
So the above is relevant and accurate.
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